Privacy Policy

1. Introduction

Threshold Advisory ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our consulting services.

By accessing our services, you consent to the data practices described in this policy. If you have questions about our privacy practices, please contact us at [email protected].

2. Information We Collect

We may collect information about you in various ways, including:

Personal Information

When you fill out forms, request information, or engage our services, we may collect: your name, email address, telephone number, business name, job title, and any other information you choose to provide.

Automatically Collected Information

When you visit our website, we may automatically collect certain information including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.

3. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain our consulting services; respond to your inquiries and fulfill your requests; send you administrative information, such as updates about changes to our terms and policies; communicate with you about our services and offerings that may be of interest to you; improve our website and services; comply with legal obligations and protect our legal rights.

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

Consent: Where you have given us explicit consent to process your data for specific purposes. Contract: Where processing is necessary for the performance of a contract with you. Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these are not overridden by your rights. Legal Compliance: Where processing is necessary to comply with applicable laws and regulations in Hong Kong.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers: We may share information with third-party vendors who perform services on our behalf, such as web hosting, analytics, and email delivery. Legal Requirements: We may disclose information if required by law, court order, or governmental authority. Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context and our legal obligations. When data is no longer required, we will securely delete or anonymize it.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Your Rights

Under the Personal Data (Privacy) Ordinance of Hong Kong and other applicable data protection laws, you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you. Right to Correction: You may request correction of inaccurate or incomplete personal data. Right to Erasure: In certain circumstances, you may request deletion of your personal data. Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time. Right to Object: You may object to processing based on legitimate interests.

To exercise any of these rights, please contact us at [email protected].

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete such information promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after any changes indicates your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: